News

🎯 Menus Should Make Decisions Easy

Customers don’t walk in searching for “25 mg Delta-8.”
They walk in looking for:

• Something to chill

• Something to sleep

• Something to focus

• Something to feel good

A menu that speaks their language builds confidence before staff even enters the conversation.

🌈 Sell by Vibe, Not Each Cannabinoid

Categories like:

• Chill

• Energy

• Creativity

• Sleep

• Relief

…make shopping intuitive.
Effects > Ingredients

The science supports the vibe — but the vibe sells the science.

🔝 Showcase Your Winners First

Your best-sellers should never be hidden in the middle.

The top of the menu should feature:
✅ Most popular gummies
✅ Flagship THCA flower
✅ Nano drinks people rave about

When customers see what others love, they spend faster and feel safer doing it.

🧪 Clean Info — Not Overload

Menus should include:

• Product name

• mg per unit

• Quick effect cue

• Price

Avoid clutter like endless testing data — that belongs on the QR code or COA sheet.

Clear → Confident → Converted

🏷️ Tier Products Without Judgment

Let customers choose their experience and budget.
Use soft tiering language:

• Premium

• House Favorites

• Good Vibes on a Budget

The goal isn’t to upsell —
it’s to show every option has value.

🔁 Seasonal Rotations Keep Things Fresh

Add limited-time flavors, holiday drops, or new strains to spark curiosity.

A rotating feature spot creates:

• Social buzz

• Repeat visits

• Product discovery

Customers love trying “what’s new.”

🧠 Staff Uses Menu as a Script

A smart menu makes selling effortless.

It gives your team:

• Talking points

• Clear paths to bundles

• Qualifying questions that lead to the right item

The menu becomes the buying journey, not just a price list.

👻 Final Word

A great menu does more than inform —
it influences.

When customers instantly understand the vibe, the price, and the benefit, the cart builds itself.

Ghost Vapors Retail Playbook crafts menus that move products — because good design equals good sales. ✅