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🎄 Why Holidays Change the Game

Customers walk in ready to:

• Treat themselves

• Try something new

• Buy gifts

Average order value jumps — if retailers guide the spending.
Holiday shopping isn’t price-first — it’s experience-first.

🎁 Build Bundles with a Purpose

Successful bundles don’t just combine random products — they solve a need.

Smart themed bundles include:

• Sleep Kit → CBG + calming gummies

• Date Night Duo → Flower + beverages

• Weekend Warrior → Edibles + prerolls

• Chill Starter Pack → Low-dose gummies for beginners

• Game Day Pack → Seltzer + snackable edibles

Bundles boost:
✅ Perceived value
✅ Product discovery
✅ Cart size

💡 Upsells Should Feel Helpful, Not Pushy

Upselling is customer service when done right.

Examples:

• “Want to add a microdose drink for later tonight?”

• “This terpene profile pairs really well with that strain.”

• “We have a 5-pack that saves you 20% if you love that flavor.”

Upsell = recommendation, not pressure.

🏷️ Strategic Seasonal Discounts

Discounts should be:
✅ Focused on specific categories
✅ Limited time
✅ Clearly labeled
✅ Easy to understand

Examples:

• “Greener Friday” deals

• “Stocking Stuffer Gummies” pricing

• BOGO on slow-moving SKUs

Customers feel rewarded — your margins stay protected.

🛍️ Merchandising = Holiday Magic

Holiday displays should highlight:

• Best sellers

• Giftables

• Limited flavors or drops

• Warm lighting + bold signage

• QR code access to COAs for trust

Create an environment where buying feels fun, not rushed.

📅 Plan the Ramp — Not Just the Day

Holiday success isn’t just Black Friday.
Your strategy should include:

• Early November awareness

• Countdown promos

• December gifting push

• Last-minute stocking stuffers

• Post-holiday restock deals

Momentum > one-time spikes.

🤝 Loyalty Starts Here

Holiday customers convert into:

• Newsletter subscribers

• Rewards members

• Repeat regulars

Capture contact info with:

• Free samples

• In-store events

• “Scan for exclusive deals” QR badges

Every new customer is a future customer.

👻 Final Word

Bundles and upsells aren’t tactics — they’re experience builders.
When you make shopping feel fun, curated, and trustworthy, customers gladly fill the cart.

Ghost Vapors Retail Playbook helps stores win the holidays — because smart strategy turns seasonal shoppers into loyal fans. ✅