Retail Playbook: Bundles, Upsells & Holiday Strategy
🎄 Why Holidays Change the Game
Customers walk in ready to:
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Treat themselves
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Try something new
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Buy gifts
Average order value jumps — if retailers guide the spending.
Holiday shopping isn’t price-first — it’s experience-first.
🎁 Build Bundles with a Purpose
Successful bundles don’t just combine random products — they solve a need.
Smart themed bundles include:
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Sleep Kit → CBG + calming gummies
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Date Night Duo → Flower + beverages
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Weekend Warrior → Edibles + prerolls
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Chill Starter Pack → Low-dose gummies for beginners
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Game Day Pack → Seltzer + snackable edibles
Bundles boost:
✅ Perceived value
✅ Product discovery
✅ Cart size
💡 Upsells Should Feel Helpful, Not Pushy
Upselling is customer service when done right.
Examples:
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“Want to add a microdose drink for later tonight?”
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“This terpene profile pairs really well with that strain.”
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“We have a 5-pack that saves you 20% if you love that flavor.”
Upsell = recommendation, not pressure.
🏷️ Strategic Seasonal Discounts
Discounts should be:
✅ Focused on specific categories
✅ Limited time
✅ Clearly labeled
✅ Easy to understand
Examples:
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“Greener Friday” deals
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“Stocking Stuffer Gummies” pricing
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BOGO on slow-moving SKUs
Customers feel rewarded — your margins stay protected.
🛍️ Merchandising = Holiday Magic
Holiday displays should highlight:
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Best sellers
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Giftables
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Limited flavors or drops
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Warm lighting + bold signage
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QR code access to COAs for trust
Create an environment where buying feels fun, not rushed.
📅 Plan the Ramp — Not Just the Day
Holiday success isn’t just Black Friday.
Your strategy should include:
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Early November awareness
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Countdown promos
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December gifting push
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Last-minute stocking stuffers
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Post-holiday restock deals
Momentum > one-time spikes.
🤝 Loyalty Starts Here
Holiday customers convert into:
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Newsletter subscribers
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Rewards members
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Repeat regulars
Capture contact info with:
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Free samples
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In-store events
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“Scan for exclusive deals” QR badges
Every new customer is a future customer.
👻 Final Word
Bundles and upsells aren’t tactics — they’re experience builders.
When you make shopping feel fun, curated, and trustworthy, customers gladly fill the cart.
Ghost Vapors Retail Playbook helps stores win the holidays — because smart strategy turns seasonal shoppers into loyal fans. ✅