News

📊 Step One: Know What Actually Sells

Every product category doesn’t perform the same during a dip. Data reveals consistent winners:

• Gummies (always #1 comfort product)

• Budget-friendly THCA strains

• Starter-level beverages

• Low-dose daily wellness items

If you focus only on novelty drops, you’ll feel the slowdown harder.

Lean on the proven performers — they protect your bottom line.

🛍️ Shift Stock Toward Necessities vs. Luxuries

In a tight economy, customers choose:
✅ Reliable effects
✅ Familiar formats
✅ Clear value

Not:
❌ Risky new items
❌ High-ticket experimentation

Keep your premium products — but feature affordable treats that still deliver great experiences.

🔁 Rotate, Don’t Overstock

Inventory should move, not sit.

Smart operators:

• Buy in smaller, more frequent batches

• Monitor turn rates weekly

• Give products fixed timelines before replacing

It’s better to sell through consistently than chase bulk deals that clog shelves.

🎯 Bundle with Purpose

Bundles aren’t markdowns — they’re value creation:

Examples:

• Flower + prerolls “Weekend Pack”

• Gummies + beverage “Chill & Sip Duo”

• Sleep kit (CBG, calming terpene products)

Bundles make slow items feel intentional — and lift average cart value.

🧠 Educate to Elevate the Floor

If a product stalls, the issue usually isn’t the product — it’s understanding.

Fix with:

• Staff talking points (3 benefits per SKU)

• Clear signage by effect category

• QR codes + COA education

The more customers understand, the more they buy — even in a dip.

💰 Protect Cash Flow with Selective Promotions

Discounts should be:

• Strategic

• Time-limited

• Focused on inventory you WANT to move

Example:

“Buy your favorite — try something new for 30% off”

You’re not lowering value — you’re guiding discovery.

📦 Choose Vendors Who Support the Dip

The best partners offer:

• Flexible reorder quantities

• Occasional buy-ins

• Return or swap programs

• Marketing support and COA transparency

If a vendor puts all the risk on your shelves, rethink the relationship.

👻 Final Word

A market dip doesn’t shrink demand — it shifts priorities.
Retailers who stay flexible, data-driven, and customer-focused don’t just survive tough cycles… they gain market share.

Ghost Vapors Retail Playbook is here to keep your store strong — in every season of the market. ✅